We wrote this blog post a few years ago, but things change, so we wanted to give it a little refresh! Below are tips and tricks for exhibiting at a comic convention;,Thought Bubble or otherwise; we’ve used a mix of input from exhibitors past and present, and Team Thought Bubbles own experiences in front of, and behind the table!
🔵 Before the Convention
Get stocked up!
First things first…get stocked up! Printing and delivery takes time, and there can be unexpected delays, so make sure you arrange it well in advance of the convention to make sure you’re not worrying if your latest comic will arrive in time for the show.
Practise your table set-up!
Practising your set-up is a really great way to take some stress away from the convention weekend; map out what space you’ll have on your table and plan how you’ll display your work.
A tablecloth is a great way to make your set-up fresh and neat; one that goes to the floor in front of your table is a great way to hide all the extra stock and bits you don't want people to see too. Think about how you will display your name so people know who you are! Pop-up banners are a great option for this, but there are lots of other ways too.
TOP TIP: PRICES! Think about how you can boldly display your prices! Some people would rather walk away than ask how much something costs; so make your prices extremely clear.
Some extra bits you could consider: could you write out a synopsis for your comic for people to easily read? Or highlight the genres of your comics and summarise them so that people can get an idea of what it is at a glance? e.g. “All Ages comic - 36 pages about two dogs that are best friends!”, “Horror comic inspired by 90s children's cartoons. Lots of gore!”.
TIP: Make sure your name/website is on EVERYTHING you sell, so people can find you and your work after the event.
When you’re finished, take a step back and see how a customer sees it. Is it clear and inviting? If you’re happy, take some photos on your phone to reference on the convention weekend so you can check back. Also use your set-up practice to make a check list of everything you’ll need to pack!
Taking payments
Card payments have definitely overtaken cash payments in recent years. Although we do always encourage our ticket holders to bring cash (just in case!), in 2024 we surveyed our audience and almost all expected to pay on card. Try your hardest to have a card reader; this can be difficult if you’re coming from overseas, but there are other things you can do to make it so people can transfer your money, like printing out a QR code that links to your Paypal!
Make a check list!
Make a check list of everything you’ll need so packing is easy. Does the convention have any clothing requirements for set up? e.g. a hi-vis vest (Thought Bubble does!)? Would a power bank be useful? Maybe some blue-tac and gaffa tape just in case! Think about how you are getting to the convention and how far you need to carry your comics. Could a trolley or wheeled suitcase help?
🔵 It’s the Comic Convention Weekend!
Setting Up
This should be a breeze when using the photos you took of your practice set-up. Be mindful on the day you’ll likely have table neighbours close by, so be sure to be kind and don’t let your display encroach on theirs.
When the doors open! Exhibiting at a convention can be daunting, do you say hi to everyone that comes to your table? Do you want to have an elevator pitch to sell your comic to everyone that picks it up? Do you stand up every time someone comes over? Thought Bubble visitors are here because they love comics and they love artists and creators, they’re kind and nice people, so keep that in mind, you’re not cold-selling! The bottom line is do whatever you are comfortable with, if that's sitting back and letting people browse at their own speed, then that's perfect. If it's starting a conversation with every person, that's perfect too! Do make sure to chat to your table neighbours too, you probably have a bunch in common! And maybe they’ll watch your stuff when you need to run to the toilet or re-fill your water bottle.
🔵 Your Well-Being
Take care of your body! If you are able to stand, don’t feel like you need to do so all day! Thought Bubble, and most conventions, will give you a chair, so take a load off; convention centres usually have concrete floors that can really take it out of your feet! Some people bring yoga mats or similar to stand on, it really helps soften the blow of the hard flooring. Wear your comfiest, softest shoes. Maybe even bring a cushion for your chair! You can also wear a mask if you want to, and bring a hand sanitiser for extra protection.
Take care of your mind! Conventions can be A LOT; they can be loud and busy and can be a sensory overload. Make a plan for what you can do to ease it and calm your mind if you start to feel overwhelmed; does taking regular breaks help? Wearing earplugs or sunglasses? Would having a caring friend by your side? Does getting fresh air regulate you? You don’t have to be behind your table the whole weekend, take breaks whenever you need to.
Bub’s Lounge is open to all exhibitors, this is our quiet space so if you need to take some solid quiet time, head up to the Queen’s Suite. Whatever you need, make a little plan just in case so you don’t have to worry on the day.
Have water and food with you! As good as your intentions may be to have a break to get food, the day can sometimes fly by, so having something in your bag just in case is a great idea; water, fruit, breakfast bars, a nice little packed lunch!
Help others If you can! If you’re able to, check in on your table neighbours; if you’re doing a water run, do they want a top up? Share some snacks. Cover each other's tables when you need to nip to the toilet! Or just tell them how awesome their work is.
Serious bits. Thought Bubble will email all exhibitors direct contact numbers for the core staff members, this is in case of emergencies, where you might feel uncomfortable or harassed or unwell; save these in your phone so you have easy access to them. At other events they might have similar, an email, or way to contact someone, make a note or save the info so its easy to find if you need it.
🔵 Finally, and most importantly…
Enjoy the show!! Give yourself time to walk around and take in the convention too, maybe buy some comics, say hi to the mutual you’ve had an instagram for years and never met, or stick your head into a panel for a little bit. Thought Bubble is really good, we promise, so make the most of being there!
